Dr. Robin Bachmann
Division of Social, Organizational and Economic Psychology
Postdoctoral Researcher
Room JK 27/218
14195 Berlin
Office hours
Office hours: Tuesdays, 9:45-10:45 a.m. during the lecture period [book here]
Robin Bachmann earned his PhD in Behavioural and Psychological Science from the London School of Economics, specializing in the intersection of social psychology and behavioral economics. As a Postdoctoral Researcher in Social, Organizational, and Economic Psychology at Freie Universität Berlin, his research focuses on identity, inequality, change, and leadership in organizational, economic and political contexts. Previously, he spent seven years at a top-tier management consulting firm, where he last held a managerial role. Alongside academia, he continues his consulting work, focusing on leadership, organizational transformation, and applying behavioral insights to promote better and more inclusive economic behavior.
Bachelor's degree program in Psychology
- Advanced lecture “Work, Organizational and Business Psychology II”
Master's degree program in Psychology
- Project seminar “Research specialization in work and organizational psychology: people, organization, economy”
Research Areas:
Robin Bachmann works at the intersection of social psychology and behavioral economics and investigates key issues in organizational, economic and political contexts, including:
- Social Identity
- Leadership
- Change Management
- Financial Behavior
- Economic Inequality
Research methods:
In addition to traditional questionnaire and experimental studies, he utilizes advanced research methods, such as:
- Large-scale household data, e.g., German Socio-Economic Panel, UK Household Longitudinal Study (UKHLS)
- Advanced statistical analysis, e.g., multilevel and longitudinal analysis
- Unstructured text data, e.g., business reports, German parliamentary protocols and various social media data
- New computational text analysis, e.g., application of Natural Language Processing (NLP) and Large Language Models (LLM)
Practical Applications:
His work informs practice in areas such:
- Management Consulting
- Behavioral Policy Design
Supervision of theses:
- Robin Bachmann supervises Master's and Bachelor's theses in in his research areas and application contexts. He also supports students who want to work with existing household data (e.g., German Socio-Economic Panel) or text data (e.g., German parliamentary protocols).
- Current: Contact him for possible collaboration in a research project on social identity, political leadership and new text analysis methods
Academic publications:
- Bachmann, R., Scheel, T., & Kerschreiter, R. (2024). Change Credit: The compensatory effects of leader group prototypicality and organizational identity strength in organizational change. Journal of Change Management, 24(4), 346-361. https://doi.org/10.1080/14697017.2024.2430126
- Bachmann, R., & Gleibs, I. H. (2024). Uncovering the secret life of We-pronouns in the German parliament. Zeitschrift für Psychologie, 232(3), 200-208. https://doi.org/10.1027/2151-2604/a000564
Media contributions:
- Bachmann, R. (2024, December 2). How pronouns shape political outcomes in the German parliament. European Politics and Policy Blog. London School of Economics and Political Science. https://blogs.lse.ac.uk/europpblog/2024/12/02/how-pronouns-shape-political-outcomes-in-the-german-parliament
- Bachmann, R. (2024, June 27). Ein starkes "Wir" für starke Unternehmen. Lout. https://lout.plus/Experten/Ein-starkes-Wir-starke-Unternehmen.html
- Bachmann, R. (2024, June). Ein starkes "Wir" für starke Unternehmen. Kearney Impact, 58. https://www.de.kearney.com/leadership-change-organization/wir-kultur
- Bachmann, R. (2023, May). Does being yourself cost you money [Video]? Science Slam – Department of Psychological and Behavioural Science. London School of Economics and Political Science. https://www.lse.ac.uk/PBS/phd/PhD-Science-Slam