During everyday social encounters humans process manifold social information. Memorizing and handling this information allows us to understand others’ behaviors and to form impressions about them. At the same time we continuously (re-)construct and adapt our own behavior and social image based on the information provided by the social feedback of our interaction partners. In my talk I will present new data that shows how participants aquire information about themselves and others via social feedback. Based on own recent neuroimaging studies I will outline how such social processes manifest on the level of the brain and discuss their broader relevance for clinical conditions such as social anxiety disorders.